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Overweight America has not, however, lost all of its obsession with diets - and Atkins has left its mark. One of the most popular, the South Beach Diet, created by the Miami-based cardiologist Arthur Agatston, is seen as a healthier version of Atkins's formula. Former colleagues, like Fred Pescatore, who worked with him in the New York clinic, have produced their own versions. Pescatore's is the Hamptons Diet, named after the exclusive Long Island colony, and it claims to achieve "Atkins results, Hamptons style" with the help of macadamia nuts, a favourite snack food of the late Dr Atkins. However there are other signs, in the US and Britain, that Atkins's decline may have hit the dieting industry at large. When Unilever bought Slim-Fast Foods in 2000, it was valued at 1.3 billion. Slim-Fast was then hit by the Atkins fad, and when Atkins began to languish, the customers didn't return. Its value last August was put at under 300m.